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Strategy and Leadership |
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Good To Great
Research based study on the common
attributes of 11 publicly traded companies that
made the transition from good performance to
outperforming the stock market by a factor of at least
700%
Jim Collins |
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 Leadership and Self-Deception: Getting out of the Box
Game changing concepts for leaders of all kinds to
enhance their ability to influence through
attitude awareness.
by The Arbinger Institute |
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New!
Fail-Safe Leadership
for Kindle
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Fail-Safe Leadership
A quick reading analysis on strategy and
execution that applies to any size organization.
Exclusively available through Vista Development.
Dr. David Mutchler & Linda Martin |
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Nuts!
The story behind the unique culture of
one of America's most admired companies. Learn concepts
that aren't taught in most business schools.
Kevin & Jackie Freeburg |
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Execution
The what, why, how and who of getting
things done in an organization.
Larry Bossidy |
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The Five Dysfunctions of a Team: A
Leadership Fable
Short insightful read for any manager.
Patrick Lencioni |
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The On-Purpose Business
A parable that teaches the concepts of
holistic strategic thinking.
Kevin W. McCarthy |
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Play
To Your Strengths
Managing Your Internal Labor Markets for
Lasting Competitive Advantage
by Haig Nalbantian, Richard Guzzo , Dave
Kieffer , Jay Doherty |
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The E-Myth Revisited
Gerber literally wrote the book on
working in the business vs. working on the business.
Michael E. Gerber |
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Communication and Personal
Effectiveness |
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The Five Temptations of a CEO: A
Leadership Fable
Designed to be read in a single sitting,
this book uses the unexpected meeting between troubled
high-tech honcho Andrew O'Brien and a mysterious old man
named Charlie to explore a series of common traps that
can unwittingly ensnare any hard-driven executive.
Patrick Lencioni |
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Made to Stick: Why Some Ideas Survive and
Others Die
From Aesop's Fables to "Where's the
Beef" the authors examine what works and why.
Chip Heath |
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The 7 Habits of Highly Effective
People
Oldie but goodie on personal
effectiveness.
Stephen r. Covey |
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Emotional Intelligence
Advanced study on improving personal and
managerial effectiveness. Not a light read.
Daniel Goleman |
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Selling |
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SPIN Selling
Research based study of sales process.
Neil Rackham |
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Triggers
30 Sales tools you can use to influence
buying decisions.
Joseph Sugarman |
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How to Sell At Margins Higher Than Your
Competitors
Great study on the the subject of buying
and selling on the basis of price.
Lawrence L. Steinmetz, William T. Brooks
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Selling to VITO
VITO is an acronym for very important
top officer. The author analyzes the CEO mindset and
shares tactics for connecting with VITOs.
Antony Parinello |
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Marketing |
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The 22 Immutable Laws of Marketing:
violate them at your own risk.
If you only read one book about
marketing, this should be the one.
Ries & Trout |
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Selling The Invisible
A quick read with short chapters full of
insight that will change your beliefs on how to
effectively sell services.
Harry Beckwith |
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The Culture Code
Leading edge thinking on buying behavior
and motivation from the man who inspired the creation of
Chrysler's PT Cruiser.
Dr. Clotaire Rapaille |
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Made to Stick: Why Some Ideas Survive and
Others Die
From Aesop's Fables to "Where's the
Beef" the authors examine what works and why.
Chip Heath |
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