A New Customer’s Final Plea
A client shared a story of an elderly woman who was about to agree to a major home improvement purchase. Before she signed on the dotted line, she added one last request.
Customer Connectivity Contrast: Are You More Like Google or Zappos?
Ten years ago, who would have imaged successful businesses with unlisted phone numbers?
Social Marketing Insight from Kris Kringle
The internet has forever changed marketing. However the more things change the more some old, yet golden rules apply. Here’s some social marketing insight from the 1947 film classic Miracle on 34th Street.
Can I Get a Witness?
Business witness relationships can be the invaluable assets. What is a business witness? Why do you need them? What are the three qualities that every business witness must have? Why should you have a witness retention program?