{"id":309,"date":"2011-02-19T14:56:03","date_gmt":"2011-02-19T19:56:03","guid":{"rendered":"http:\/\/chicagoexecutivecoaching.com\/smartleadership\/?p=309"},"modified":"2023-05-11T13:32:51","modified_gmt":"2023-05-11T18:32:51","slug":"applying-old-school-rules-to-the-new-world-of-social-media","status":"publish","type":"post","link":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/applying-old-school-rules-to-the-new-world-of-social-media\/","title":{"rendered":"Social Media and &#8220;The Moth Effect&#8221;"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"309\" class=\"elementor elementor-309\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7167747 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7167747\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a47b7ae\" data-id=\"a47b7ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fa28d7 elementor-widget elementor-widget-template\" data-id=\"6fa28d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12411\" class=\"elementor elementor-12411\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1255d61 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1255d61\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6264de3\" data-id=\"6264de3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61125fc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61125fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social Media and &#8220;The Moth Effect&#8221;<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1117e elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"2c1117e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fcfa45b elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/author\/lbwebmaster\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/applying-old-school-rules-to-the-new-world-of-social-media\/#comments\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment-dots\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M144 208c-17.7 0-32 14.3-32 32s14.3 32 32 32 32-14.3 32-32-14.3-32-32-32zm112 0c-17.7 0-32 14.3-32 32s14.3 32 32 32 32-14.3 32-32-14.3-32-32-32zm112 0c-17.7 0-32 14.3-32 32s14.3 32 32 32 32-14.3 32-32-14.3-32-32-32zM256 32C114.6 32 0 125.1 0 240c0 47.6 19.9 91.2 52.9 126.3C38 405.7 7 439.1 6.5 439.5c-6.6 7-8.4 17.2-4.6 26S14.4 480 24 480c61.5 0 110-25.7 139.1-46.3C192 442.8 223.2 448 256 448c141.4 0 256-93.1 256-208S397.4 32 256 32zm0 368c-26.7 0-53.1-4.1-78.4-12.1l-22.7-7.2-19.5 13.8c-14.3 10.1-33.9 21.4-57.5 29 7.3-12.1 14.4-25.7 19.9-40.2l10.6-28.1-20.6-21.8C69.7 314.1 48 282.2 48 240c0-88.2 93.3-160 208-160s208 71.8 208 160-93.3 160-208 160z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\t6 Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17d19d elementor-widget elementor-widget-html\" data-id=\"a17d19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"text-align:center;\u201d>\r\n<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"4\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-70a0327\" data-id=\"70a0327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228f411 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"228f411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/elementor\/thumbs\/Moth350-qon9jzo08yo88kclo9kyqy0v03d02p3n6k0ghqrr40.png\" title=\"Moth350\" alt=\"Moth\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc74428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc74428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e84ce\" data-id=\"e3e84ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7bd2f5 elementor-widget elementor-widget-heading\" data-id=\"d7bd2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flight of the Moth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7861b30 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7861b30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-923510f\" data-id=\"923510f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a36889 elementor-widget elementor-widget-text-editor\" data-id=\"5a36889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine standing in your back yard on a warm summer night.\u00a0 Think of the light shining by your back door and visualize how it is surrounded by a cloud of swarming\u00a0 moths.\u00a0 Not being a moth myself, I&#8217;ve never understood the appeal.\u00a0 They seem magnetically attracted to illumination even at the risk of getting burned or zapped to death.\u00a0\u00a0 I mention moths as a metaphor because when it comes to fads and trends, there are some people who behave like moths as they flock to the next newest thing with little reasoning or purpose.\u00a0 In the world of e-communication, Social Media remains the latest and greatest illuminating light.\u00a0 We&#8217;re witnessing moth-like swarms all around it.\u00a0 While behaving like a moth with social media may not get you killed, we continue to see people getting burned both personally and professionally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd9c646\" data-id=\"dd9c646\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc6abd2 elementor-widget elementor-widget-image\" data-id=\"dc6abd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"200\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Moth350.png\" class=\"attachment-large size-large wp-image-7555\" alt=\"Moth\" srcset=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Moth350.png 350w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Moth350-150x86.png 150w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Moth350-300x171.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-522109c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"522109c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-528002d\" data-id=\"528002d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7bd816 elementor-widget elementor-widget-heading\" data-id=\"b7bd816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Applying the Laws of Business Physics to Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcceb2b elementor-widget elementor-widget-text-editor\" data-id=\"bcceb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The resume of social media experts today includes an average of three years experience.\u00a0 After attending over a dozen social media seminars and tinkering with all of the tools for the past over three years myself, I&#8217;m compelled to chime in for the purpose of helping you to rise above <em>The Moth Effect<\/em>. While I do not claim be a social media expert, I am a consummate student of what I call the <em>Laws of Business Physics<\/em>.\u00a0 These are laws that, when violated, will damage your business&#8217;s profitability and longevity.\u00a0 To avoid becoming a social media moth, here are some laws of Business Physics that, when applied, can help you avoid getting burned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad10fb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad10fb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a0e9e3\" data-id=\"0a0e9e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e56e0a8 elementor-widget elementor-widget-heading\" data-id=\"e56e0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proper Planning Prevents Pitifully Poor Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281d4f8 elementor-widget elementor-widget-text-editor\" data-id=\"281d4f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This starts by applying some basic elements of strategic thinking and planning. Considering that social networks are communication media, ask yourself:<\/p><ul><li>What does my brand stand for?\u00a0 What is our brand promise?<\/li><li>Who is our audience?\u00a0 What is the best way to reach them?<\/li><li>What is our message to that audience?\u00a0 How can we use social media to support our message?<\/li><\/ul><p>\u00a0<\/p><p>Avoid the &#8220;Ready &gt; Fire &gt; Aim&#8221; approach. It&#8217;s too easy to shoot yourself in the foot.\u00a0 <strong>Remember, it is impossible to serve your purpose if you don&#8217;t have one.<\/strong> Or as Lewis Carrol wrote:\u00a0 &#8220;If you don&#8217;t know where you&#8217;re going any road will take you there.&#8221;\u00a0 But it will be a long and frustrating journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2854298 elementor-widget elementor-widget-heading\" data-id=\"2854298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Just Because You Can, Doesn't Mean You Should<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bba8b4e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bba8b4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-89667a3\" data-id=\"89667a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db12959 elementor-widget elementor-widget-text-editor\" data-id=\"db12959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In some circles it may be OK to announce that you just washed your hair, had lunch or mowed the lawn.\u00a0 I quickly de-friend those who repeatedly do this on Facebook.\u00a0 And those who try it in LinkedIn might receive an admonishing message from me for <em>urinating in my pool<\/em> before I disconnect.\u00a0 I try to guide the moths when I can. \u00a0 If you follow the aforementioned rule about proper planning and have done that homework, you can then ask yourself this critical question before each status update or tweet:<\/p><p style=\"text-align: center;\"><strong>Is what I am about to share with the world going to enhance or diminish my brand?<\/strong><\/p><p>If it doesn&#8217;t pass this test, I repeat: <em>Just because you can, doesn&#8217;t mean you should. <\/em>And to support this, here&#8217;s these tested old school axioms:<\/p><ul><li><em><strong>Discretion is the better part of valor.<\/strong><\/em><\/li><li><em><strong>A reputation that took years to build can be destroyed in an instant.<\/strong><\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0029206\" data-id=\"0029206\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a456385 elementor-widget elementor-widget-image\" data-id=\"a456385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"280\" height=\"277\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/target.png\" class=\"attachment-large size-large wp-image-6133\" alt=\"Target\" srcset=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/target.png 280w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/target-150x148.png 150w\" sizes=\"(max-width: 280px) 100vw, 280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e31f8a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e31f8a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b248eb\" data-id=\"0b248eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d3343 elementor-widget elementor-widget-heading\" data-id=\"f7d3343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The New School Rules<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcc82e elementor-widget elementor-widget-text-editor\" data-id=\"8bcc82e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your purpose is to support your brand by adding value for your audience, consider a contrarian approach to your messaging:<\/p><h4 style=\"text-align: center;\"><em>Avoid messages that say &#8220;<strong>look at<\/strong> <strong>me<\/strong>&#8220;.\u00a0 Instead find ways to say &#8220;<strong>look at this&#8221;<\/strong>.<\/em><\/h4><p>And &#8220;<strong><em>this<\/em><\/strong>&#8221; should in some way serve to convey value for your audience. Because social media is a form of networking most of the same rules apply.\u00a0 One networking rule is to remember: <em>When you sell, you repel. <\/em>And that\u00a0<em> Pitching without permission can damage or even destroy the very relationship that you&#8217;ve worked so hard for so long to build. <\/em>If your audience members joined with the expectation of receiving offers and deals, you have inherent permission.\u00a0 If not, be very careful about crossing the line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b6e53 elementor-widget elementor-widget-heading\" data-id=\"e1b6e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Rule for Networking Power<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7e518 elementor-widget elementor-widget-text-editor\" data-id=\"ae7e518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the words of <a href=\"http:\/\/www.amazon.com\/gp\/product\/0385512058?ie=UTF8&amp;tag=vistadevel-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0385512058\" target=\"_blank\" rel=\"noopener\"><em>Never Eat Alone<\/em><\/a> author Keith Ferrazzi:<\/p><p style=\"text-align: center;\"><em><strong>&#8220;Power today comes from sharing information, not withholding it.&#8221;<\/strong><\/em><\/p><p>To avoid becoming a moth in this information overloaded age, follow your plan and assure that <em>your information <\/em>provides legitimate value for your audience.\u00a0 Your messaging might range from <em>breakthrough thought leadership<\/em> or it may simply put a smile on their face.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374528f elementor-widget elementor-widget-heading\" data-id=\"374528f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Seat In My Audience Awaits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a360927 elementor-widget elementor-widget-text-editor\" data-id=\"a360927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re curious, I invite you to observe how I <em>walk the talk<\/em> in the world of social networking and user generated content.\u00a0 You can monitor my ongoing dialog by reserving your seat in my audience by engaging with me on any or all of these social media destinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151cd10 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"151cd10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-669b563\" href=\"https:\/\/www.linkedin.com\/company\/chicago-executive-coaching\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-2157172\" href=\"https:\/\/www.facebook.com\/chicagoexecutivecoaching\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 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8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-wordpress elementor-repeater-item-778f704\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/follow-leadership-breakthroughs\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">WordPress<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-wordpress\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M61.7 169.4l101.5 278C92.2 413 43.3 340.2 43.3 256c0-30.9 6.6-60.1 18.4-86.6zm337.9 75.9c0-26.3-9.4-44.5-17.5-58.7-10.8-17.5-20.9-32.4-20.9-49.9 0-19.6 14.8-37.8 35.7-37.8.9 0 1.8.1 2.8.2-37.9-34.7-88.3-55.9-143.7-55.9-74.3 0-139.7 38.1-177.8 95.9 5 .2 9.7.3 13.7.3 22.2 0 56.7-2.7 56.7-2.7 11.5-.7 12.8 16.2 1.4 17.5 0 0-11.5 1.3-24.3 2l77.5 230.4L249.8 247l-33.1-90.8c-11.5-.7-22.3-2-22.3-2-11.5-.7-10.1-18.2 1.3-17.5 0 0 35.1 2.7 56 2.7 22.2 0 56.7-2.7 56.7-2.7 11.5-.7 12.8 16.2 1.4 17.5 0 0-11.5 1.3-24.3 2l76.9 228.7 21.2-70.9c9-29.4 16-50.5 16-68.7zm-139.9 29.3l-63.8 185.5c19.1 5.6 39.2 8.7 60.1 8.7 24.8 0 48.5-4.3 70.6-12.1-.6-.9-1.1-1.9-1.5-2.9l-65.4-179.2zm183-120.7c.9 6.8 1.4 14 1.4 21.9 0 21.6-4 45.8-16.2 76.2l-65 187.9C426.2 403 468.7 334.5 468.7 256c0-37-9.4-71.8-26-102.1zM504 256c0 136.8-111.3 248-248 248C119.2 504 8 392.7 8 256 8 119.2 119.2 8 256 8c136.7 0 248 111.2 248 248zm-11.4 0c0-130.5-106.2-236.6-236.6-236.6C125.5 19.4 19.4 125.5 19.4 256S125.6 492.6 256 492.6c130.5 0 236.6-106.1 236.6-236.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedc908 elementor-widget elementor-widget-text-editor\" data-id=\"eedc908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230; and\/ or you&#8217;re invited to subscribe to the <a href=\"http:\/\/visitor.r20.constantcontact.com\/d.jsp?llr=cyxkuzeab&amp;p=oi&amp;m=1104666779394&amp;sit=9e66srzfb&amp;f=e57596c0-536a-4851-b232-4a6d6cce2779\" target=\"_blank\" rel=\"noopener\">Leadership Breakthroughs mailing list<\/a><\/p><p>In the interest of transparency, I occasionally invite interested readers to connect in person, or I&#8217;ll recommend a referenced book on Amazon. Sometimes there&#8217;s a free offer.<\/p><p>I hope I&#8217;ve helped you to avoid getting zapped and I wish you the best of success in your social networking adventures. Since this is <em>user generated content<\/em>, I encourage your comments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you become a &#8220;Social Media Moth&#8221;, attracted by the bright lights and not really knowing why?  Social Media &#038; &#8220;The Moth Effect&#8221; examines how to avoid getting zapped by applying old school rules to this evolving new media.<\/p>\n","protected":false},"author":3,"featured_media":7555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[24],"tags":[362,39,52,53,51,49,50],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-skills","tag-laws-of-business","tag-linkedin","tag-misuse-of-facebook","tag-misuse-of-linkedin","tag-misuse-of-twitter","tag-social-media-rules","tag-social-networking"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Moth350.png","jetpack_shortlink":"https:\/\/wp.me\/p1I2Yr-4Z","_links":{"self":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/media\/7555"}],"wp:attachment":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}