{"id":4326,"date":"2014-11-24T07:40:21","date_gmt":"2014-11-24T13:40:21","guid":{"rendered":"http:\/\/chicagoexecutivecoaching.com\/smartleadership\/?p=4326"},"modified":"2024-05-27T14:31:08","modified_gmt":"2024-05-27T19:31:08","slug":"successor-good-great-conscious-capitalism","status":"publish","type":"post","link":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/successor-good-great-conscious-capitalism\/","title":{"rendered":"The Successor to Good To Great: Conscious Capitalism"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4326\" class=\"elementor elementor-4326\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae44320 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae44320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0b4362\" data-id=\"b0b4362\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a315ce elementor-widget elementor-widget-template\" data-id=\"7a315ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12411\" class=\"elementor elementor-12411\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1255d61 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1255d61\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6264de3\" data-id=\"6264de3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61125fc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61125fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Successor to Good To Great: Conscious Capitalism<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1117e elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"2c1117e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fcfa45b elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/author\/lbwebmaster\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 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itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/successor-good-great-conscious-capitalism\/#comments\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment-dots\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M144 208c-17.7 0-32 14.3-32 32s14.3 32 32 32 32-14.3 32-32-14.3-32-32-32zm112 0c-17.7 0-32 14.3-32 32s14.3 32 32 32 32-14.3 32-32-14.3-32-32-32zm112 0c-17.7 0-32 14.3-32 32s14.3 32 32 32 32-14.3 32-32-14.3-32-32-32zM256 32C114.6 32 0 125.1 0 240c0 47.6 19.9 91.2 52.9 126.3C38 405.7 7 439.1 6.5 439.5c-6.6 7-8.4 17.2-4.6 26S14.4 480 24 480c61.5 0 110-25.7 139.1-46.3C192 442.8 223.2 448 256 448c141.4 0 256-93.1 256-208S397.4 32 256 32zm0 368c-26.7 0-53.1-4.1-78.4-12.1l-22.7-7.2-19.5 13.8c-14.3 10.1-33.9 21.4-57.5 29 7.3-12.1 14.4-25.7 19.9-40.2l10.6-28.1-20.6-21.8C69.7 314.1 48 282.2 48 240c0-88.2 93.3-160 208-160s208 71.8 208 160-93.3 160-208 160z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\t8 Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17d19d elementor-widget elementor-widget-html\" data-id=\"a17d19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"text-align:center;\u201d>\r\n<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"4\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-70a0327\" data-id=\"70a0327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228f411 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"228f411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/elementor\/thumbs\/g2g-wagon-qon9i31se22ap149sxx76xc7myr7gsj8l4e0gjlhq8.jpg\" title=\"g2g-wagon\" alt=\"G2G Band Wagon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1953c7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1953c7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a221e7e\" data-id=\"a221e7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b758b21 elementor-widget elementor-widget-heading\" data-id=\"b758b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Book Report?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5957509 elementor-widget elementor-widget-text-editor\" data-id=\"5957509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After elementary school, I thought my book report days were over.\u00a0 I never imagined that I would ever be compelled to write another one.\u00a0 But, <em>time heals all wounds. <\/em>I&#8217;m writing this one voluntarily.<em><br \/><\/em><\/p><p>I&#8217;ve published numerous posts about Jim Collins&#8217; 2001 business best seller, <a href=\"http:\/\/www.amazon.com\/gp\/product\/0066620996\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0066620996&amp;linkCode=as2&amp;tag=chicaexecuc0b-20\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Good To Great.<\/em> \u00a0 <\/strong><\/a>Thousands of readers have enjoyed my insights on:<\/p><ul><li><a href=\"https:\/\/vista-development.com\/filling-bus-good-great-odyssey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Getting the right people on the bus and the wrong people off.<\/a><\/li><li><a href=\"https:\/\/vista-development.com\/pursuit-level-5-leadership\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Pursuit of Level 5 Leadership<\/a><\/li><li>and <a href=\"https:\/\/vista-development.com\/newvista\/good-enemy-great\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good Is The Enemy of Great <\/a><\/li><\/ul><p>From the volume of web traffic, I learned that a lot of people were interested in (if not committed to) pursuing greatness.\u00a0 So I wrote <a href=\"https:\/\/vista-development.com\/category\/good-to-great\/\" target=\"_blank\" rel=\"noopener noreferrer\">more<\/a>.\u00a0 In 2009, I shared how <a href=\"https:\/\/vista-development.com\/good-great-gone\/\" target=\"_blank\" rel=\"noopener noreferrer\">hard times had fallen upon 3 of the book&#8217;s 11 G2G Companies<\/a>. One went bankrupt. Since then, two others (Wells Fargo and Fannie Mae) were involved in the mortgage meltdown. With that, <strong>45% of the <em>elite eleven<\/em> could NOT sustain their <em>great<\/em> financial performances.<\/strong>\u00a0 Of the six remaining, one is tobacco company Phillip Morris.\u00a0 Isn&#8217;t that <em>great<\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31715bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31715bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9b40dbe\" data-id=\"9b40dbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43c7a21 elementor-widget elementor-widget-text-editor\" data-id=\"43c7a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first line in <em>Good To Great<\/em> reads&#8221;<\/p><h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/vista-development.com\/newvista\/good-enemy-great\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Good is the Enemy of Great&#8221;\u00a0<\/a>\u00a0<\/strong> <strong><br \/><\/strong><\/h3><p>Sometimes that&#8217;s true.<a title=\"Is Good the Enemy of Great? Or The Reverse?\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/is-good-the-enemy-of-great-or-the-reverse\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Sometimes the reverse is true<\/a>.\u00a0 In any case, I have hereby hopped <strong>off<\/strong> <strong>the<em> Good To Great bandwagon<\/em><\/strong>.\u00a0 And, jumped on a new one.\u00a0 My ride was <em>good<\/em>.\u00a0 But there&#8217;s better travels in sight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e203d6\" data-id=\"1e203d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9127ada elementor-widget elementor-widget-image\" data-id=\"9127ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"285\" height=\"159\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/g2g-wagon.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4328\" alt=\"G2G Band Wagon\" srcset=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/g2g-wagon.jpg 285w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/g2g-wagon-150x83.jpg 150w\" sizes=\"(max-width: 285px) 100vw, 285px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8973c67 elementor-widget elementor-widget-text-editor\" data-id=\"8973c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After a nice ride, I&#8217;m off the <strong><em>Good to Great Bandwagon<\/em><\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3dbb01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3dbb01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cedf010\" data-id=\"cedf010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3605de7 elementor-widget elementor-widget-image\" data-id=\"3605de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"196\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/CC-book_report.jpg\" class=\"attachment-large size-large wp-image-4347\" alt=\"\" srcset=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/CC-book_report.jpg 600w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/CC-book_report-150x49.jpg 150w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/CC-book_report-300x98.jpg 300w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/CC-book_report-500x163.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52dbe38 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52dbe38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b07767e\" data-id=\"b07767e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a1c8ae elementor-widget elementor-widget-image\" data-id=\"5a1c8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/amzn.to\/3ImfIzr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"199\" height=\"300\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-199x300.webp\" class=\"attachment-medium size-medium wp-image-15355\" alt=\"\" srcset=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-199x300.webp 199w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-680x1024.webp 680w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-100x150.webp 100w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-768x1156.webp 768w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-1021x1536.webp 1021w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/712joYCehdL-jpg.webp 1250w\" sizes=\"(max-width: 199px) 100vw, 199px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7e6e873\" data-id=\"7e6e873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c75127d elementor-widget elementor-widget-text-editor\" data-id=\"c75127d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"http:\/\/www.amazon.com\/gp\/product\/1625271751\/ref=as_li_tl?ie=UTF8&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1625271751&amp;link_code=as3&amp;tag=chicaexecuc0b-20&amp;linkId=Y4L2WCGC6KBT6DGX\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Conscious Capitalism:<\/em><\/strong><\/a> The New Good To Great?<\/h3>\nSo here&#8217;s my book report for <a href=\"http:\/\/www.amazon.com\/gp\/product\/1625271751\/ref=as_li_tl?ie=UTF8&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1625271751&amp;link_code=as3&amp;tag=chicaexecuc0b-20&amp;linkId=Y4L2WCGC6KBT6DGX\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Conscious Capitalism<\/em><\/strong><\/a>.\u00a0 I believe it provides leaders with <strong>a more sustainable framework for pursuing prosperity<\/strong>.\u00a0 As with <em>Good To Great<\/em>, <em>Conscious Capitalism<\/em> can <strong>not<\/strong> be a flavor-of-the-month.\u00a0 It requires commitment and transformation in the way you think and act.\u00a0 If it were easy, everyone could do it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ceb37 elementor-widget elementor-widget-text-editor\" data-id=\"20ceb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s admit sometimes capitalism runs amok. We&#8217;ve witnessed greed driven events like the mortgage meltdown and the Enron implosion.\u00a0 There were a lot of big <strong>losers<\/strong> and very few <strong>winners<\/strong>.\u00a0 These &#8220;greed driven events&#8221; are not unique in the history of capitalism.\u00a0 The Haymarket Riot happened in 1886.\u00a0 At the root of all these examples is:<\/p><h3 style=\"text-align: center;\"><em>The single minded pursuit of PROFIT.<\/em><\/h3><p style=\"text-align: center;\">______________________<\/p><p><em><a href=\"http:\/\/www.amazon.com\/gp\/product\/1625271751\/ref=as_li_tl?ie=UTF8&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1625271751&amp;link_code=as3&amp;tag=chicaexecuc0b-20&amp;linkId=Y4L2WCGC6KBT6DGX\" target=\"_blank\" rel=\"noopener noreferrer\">Conscious Capitalism<\/a><\/em> was published in 2014 and is co-authored by:<\/p><ul><li>John Mackey &#8211; The Co-CEO of Whole Foods Market<\/li><li>Raj Sisodia &#8211; A Leader of the Conscious Capitalism Movement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4572c40c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4572c40c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e0b345b\" data-id=\"6e0b345b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe99ee5 elementor-widget elementor-widget-text-editor\" data-id=\"3fe99ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Pursuit of Profits<\/h3><p>We&#8217;ve listened to Nobel Prize winning economists and other experts speak of the importance of <strong>profits<\/strong> since the Industrial Revolution.\u00a0 Despite their bad name, profits are still a <strong>necessity<\/strong>, not a <strong>luxury<\/strong>.\u00a0 They <em>are<\/em> the fuel for the <em>engine<\/em> of capitalism.\u00a0 We can&#8217;t live without them.\u00a0 But when pursued as the single purpose, your train is more likely to derail.<\/p><p>One of the many profound concepts in the book borrows from Victor Frankel&#8217;s idea that:<\/p><blockquote><h5 style=\"text-align: center;\"><em><strong>&#8220;Happiness is not something to be pursued.\u00a0 It is something that ensues.&#8221;<\/strong><\/em><\/h5><\/blockquote><p style=\"text-align: left;\">They suggest that the same is true for <strong>profits<\/strong>.<\/p><h3>The Four Tenants of Conscious Capitalism<\/h3><p><em>Conscious Capitalism<\/em> goes FAR beyond the idea of <strong><em>doing well by doing good<\/em><\/strong>.\u00a0 Do not dismiss it with that thought. Get it. Read it. It&#8217;s like four books in one as the four tenants are compelling and insightful on their own.<\/p><ul><li><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4340 size-full\" src=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Conscious-Business-Tenants.png\" alt=\"Conscious-Business-Tenants\" width=\"320\" height=\"320\" title=\"\" srcset=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Conscious-Business-Tenants.png 320w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Conscious-Business-Tenants-150x150.png 150w, https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/Conscious-Business-Tenants-300x300.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>Higher Purpose:<\/strong>\u00a0 People want to be part of something bigger than themselves.\u00a0 When that <em>bigger thing<\/em> aligns with their values, <a title=\"Are Carrots and Sticks Obsolete?\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/are-carrots-and-sticks-obsolete\/\">carrots and sticks become obsolete<\/a>.\u00a0 This is true for company team members, customers and beyond.<\/li><li><strong>Stakeholder Orientation: \u00a0<\/strong>As I shared above, the single minded pursuit of profit is how capitalism can create win-lose scenarios.\u00a0 The multiple stakeholders of any business comprise a delicate ecosystem.\u00a0 Single minded pursuit of profit for profit is replaced by an understanding of the inter-dependance of stakeholders.<\/li><li><strong>Conscious Leadership.<\/strong> \u00a0Management is driven by service to the firm\u2019s higher purpose and focuses on delivering value to the stakeholders. \u00a0Conscious leaders adopt a holistic worldview that goes well beyond the limitations of traditional business. \u00a0Enterprises, and individuals, are part of a complex, interdependent and evolving system with multiple constituencies.<\/li><li><strong>Conscious Culture<\/strong> as captured by the acronym TACTILE.<ul><li>\u00a0T = trust.<\/li><li>A = authenticity.<\/li><li>C = caring.<\/li><li>\u00a0T = transparency.<\/li><li>I = integrity.<\/li><li>L = learning.<\/li><li>E = empowerment.<\/li><\/ul><\/li><\/ul><p>A conscious culture is very tangible to stakeholders and outside observers.<\/p><h3>A Prosperous Portfolio<\/h3><p>I confess that I&#8217;ve not been a &#8220;fan&#8221; or customer of Whole Foods Market. I apparently haven&#8217;t been all that <strong><em>conscious<\/em><\/strong>. So I didn&#8217;t get it. \u00a0But John Mackey has raised my awareness and understanding of their value proposition just as Starbucks CEO Howard Schultz did with his book <a href=\"http:\/\/www.amazon.com\/gp\/product\/1609613821\/ref=as_li_tl?ie=UTF8&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1609613821&amp;link_code=as3&amp;tag=chicaexecuc0b-20&amp;linkId=ZS2QOZCPVFXEPSAJ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Onward<\/em><\/strong><\/a>.\u00a0\u00a0 Both books have helped me begin to &#8220;get it&#8221;.<\/p><p>Even <em>unconscious<\/em> capitalists will be impressed by the list of financially successful companies on their list of conscious capitalism practitioners who have prospered over time.<\/p><ul><li>Starbucks<\/li><li>Southwest Airlines &#8211;\u00a0 <a title=\"The Ant, The Lion and The Airline\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/the-ant-and-the-lion-a-management-fable\/\">read <strong><em>The Ant, The Lion &amp; The Airline<\/em><\/strong><\/a><\/li><li>The Container Store<\/li><li>Wegman&#8217;s<\/li><li>Trader Joe&#8217;s<\/li><li><a title=\"Customer Connectivity Contrast: Are You More Like Google or Zappos?\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/customer-connectivity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zappos<\/a>\/ Amazon<\/li><li>Costco<\/li><li><a title=\"Customer Connectivity Contrast: Are You More Like Google or Zappos?\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/customer-connectivity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a><\/li><li>The Motley Fool<\/li><li>Eaton<\/li><li>The Tara Group<\/li><li>UPS<\/li><li>Nordstrom<\/li><li>Brighter Horizons<\/li><li>REI<\/li><li>Twitter<\/li><li>Panera Bread<\/li><\/ul><p>Their sustained financial performance speaks for itself.<\/p><hr \/><h3>Author Raj Sisodia&#8217;s Ted Talk<\/h3><p>While Raj is not as dynamic as <a title=\"Inside-Out Communication In Action\" href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/inside-out-communication-in-action\/\">Simon Sinek<\/a>, his presentation supports my suggestion WHY <em>Conscious Capitalism<\/em> should succeed Good To Great as the business bible for building sustained greatness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15b16a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15b16a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f134f38\" data-id=\"f134f38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f08be9 elementor-widget elementor-widget-video\" data-id=\"3f08be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/O8faXr6WhCM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcfc31 elementor-widget elementor-widget-heading\" data-id=\"6dcfc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18dda10 elementor-widget elementor-widget-text-editor\" data-id=\"18dda10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/are-carrots-and-sticks-obsolete\/\">Are Carrots and Sticks Obsolete?<\/a><\/li><li><a href=\"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/curly-the-trail-boss-and-the-secret-to-life\/\">Curly The Trail Boss and the Secret to Life<\/a><\/li><li><a href=\"https:\/\/vista-development.com\/good-great-gone\/\" target=\"_blank\" rel=\"noopener\">From \u201cGood To Great\u201d To GONE<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sometimes Good To Great&#8217;s compelling first line is true:  &#8220;Good is the Enemy of Great&#8221;.  Sometimes the reverse is true.  In any case, I am hereby officially OFF the Good To Great bandwagon.  I&#8217;ve found a new one.  My ride was &#8220;good&#8221;.  But there&#8217;s better. <\/p>\n","protected":false},"author":3,"featured_media":4328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"The Successor to Good To Great: #ConsciousCapitalism New on SMART #Leadership http:\/\/wp.me\/p1I2Yr-17M","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[390,29,148],"tags":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","category-leadership-development","category-positive-behavior-change"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-content\/uploads\/g2g-wagon.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1I2Yr-17M","_links":{"self":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/posts\/4326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/comments?post=4326"}],"version-history":[{"count":0,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/posts\/4326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/media\/4328"}],"wp:attachment":[{"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/media?parent=4326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/categories?post=4326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chicagoexecutivecoaching.com\/smartleadership\/wp-json\/wp\/v2\/tags?post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}