My WHY for Coaching Certification

This Coaching Certification entitles me to place three letters after my name: CBC.  But since I’m such an acronym policeman,  I probably won’t.  That’s not my why.

For The Record

In a 2013 interview with The Suit Magazine on The Evolution of Coaching, I made some diminishing comments about the true value of some coaching certification processes. So it might be surprise some to learn that I decided to pursue it.

Beyond the bragging in this post, my ultimate intent is to move you to discover and pursue something that is important to you.

My “WHY” for a Coaching Certification

After 13 years in business, did I really need this piece of paper for validation?  To be candid, no.  The fact is; I am seldom asked if I have a Coaching Certification.

In my acceptance speech, I shared my higher purpose that fueled this pursiut.

Could my Commitment Challenge Inspire You?

My commitment came from asking myself two challenging questions.  I shared my two key questions with the audience at the conference and now with you.  The operative words are in red.

Am I really committed to this profession?

If I was really committed , what would it look like?

My answers led me to clarify my desire to become the preeminent executive coach in Chicago.  That clarity led to my commitment to taking on the rigorous curriculum at the Coaching Academy to elevate my skills.

My challenges for you are to…

Imagine

• What challenging questions should you be asking yourself?
• What would real commitment to your profession look like for you?
• How might your peoples’ performance improve with more recognition?

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