My answer: It depends!
With spoken words, how you say it can be more important than words themselves. Intonation and body language/facial expressions can alter the meaning of phrases.
Even with written words, interpretation can vary with the use of ALL CAPS or even font selection.
Here’s a compelling example of choosing the right words. It’s a two-minute video parable of …
Both the blind man and his volunteer wordsmith understood the need to have his potential donors to feel sympathy for him. We see the evidence of the effectiveness of her words.
And her words did not contain any…
Copywriters at advertising agencies have long know about primary power words and have utilized them for decades. Here are some proven favorites:
I guarantee that once you seize the opportunity to try to use the best of these words and increase your frequency, you will discover how much you love your new results!
If you pay attention, you’ll notice how frequently these words are used by professional influencers. You are free to try them yourself.
If you attempt composing a sentence like the power packed one above in an email, your message will be more likely to get caught in a span filter. Filters are designed to detect highly promotional copy.
But that doesn’t mean you should ignore their proven power. Just test them as needed.
Power words can help especially when you don’t have the communication advantage of face to face interaction. They’re a cheap trick. After all, they’re free for the taking.
When you approach a critical communication (keynote, white paper, web page, important meeting or email), ask yourself these questions.
If you are mindful of these objectives and select your words and phrases to support them, I guarantee you will improve your results.
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