Resource for Creating Tag Lines, Slogans and Positioning Statements

Valuable Creative Resource

For those in the process of positioning yourself, your product or service, I share this intriguing on-line resource from the Advanced Marketing Institute. This web page allows you to enter your prospective tag line, slogan or position statement in 20 words or less. The page returns a rating in three emotional marketing categories: Intellectual,Empathetic and Spiritual. Your ideal message should appeal to all three.

In addition, there’s this post on answering the question: What Do You Do?