The Logo Saga- Adventures in Crowd Sourcing
I’ve worked to develop the Chicago Executive Coaching brand since 2006. Kinda.
I say “kinda” because I was really giving Lip Service to the effort. I once successfully led the re-building of a consumer product company in the late 90’s. I regularly collaborated with graphic designers on product packaging and catalogs for the product line. Some of our packaging received design award nominations. It helped us to gain valuable shelf space at major retail chains. Despite that knowledge and expertise, 2017 marked my 11th year without a legit logo. I was aware of the missing piece. I habitually ignored the issue. But then. came the wake-up call.