A New Customer’s Final Plea

A client shared his story of an elderly woman. She was about to agree to a major home improvement purchase. Before she signed on the dotted line, she added one last request.

“All that I ask is that you give me the same level of attention as you did while while you were trying to get me to buy.”

She knew that in all too many cases, the Customer’s honeymoon ends right after the deal closes. How many times do see companies that validate the elderly woman’s concern?

You Don’t Send Me Flowers Anymore

How many times have you validated the wise woman’s fears by ending your customer’s courtship in favor of the next deal? When a service provider’s honeymoon is over, what happens to their ability to gain ongoing referral business? Or, continued loyalty?Before you refocus on the next best and brightest opportunity, remember that elderly woman’s plea is an unspoken desire of every customer.

Acknowledgement

Thanks to Dave Hammerl of Stonecrafters for long ago sharing his customer’s unforgettable lesson.