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The 12 Driving Forces is an assessment that measures why a person does what they do; it defines and identifies what motivates people. It measures the motivation (and strength) behind behaviors, using 6 different motivators, which are Knowledge, Utility, Surroundings, Others, Power, and Methodologies. These 6 motivators are each divided into two distinct ways of measuring each factor. Based on a continuum, these 12 drivers make up a person’s cluster of Driving Forces.
Attitudes and values are what provide people with purpose and direction in their lives. They are the “why” behind our actions. All of our choices and decisions are guided and directed by our attitudes and values. You will walk away from this seminar with a better understanding of how you go about making your choices.
Program Objectives:
The 12 Driving Forces is an assessment that measures why a person does what they do; it defines and identifies what motivates people. It measures the motivation (and strength) behind behaviors, using 6 different motivators, which are Knowledge, Utility, Surroundings, Others, Power, and Methodologies. These 6 motivators are each divided into two distinct ways of measuring each factor. Based on a continuum, these 12 drivers make up a person’s cluster of Driving Forces.
Most people frequently experience what are referred to as “differences of opinion”, “ethical dilemmas” or “values conflicts” between themselves and their spouses, children, friends, customers, or their organizations. By being able to recognize and understand the six values clusters or “filters” that all people use to process information and make decisions, you can choose to communicate or sell more effectively. This seminar focuses on helping you to look at the world through someone else’s eyes, as well as, more clearly seeing how you view the world.







Each driving force represents a lens through which we view the world, what we consider to be fulfilling and rewarding, and what sparks our initiative.
To help you understand your Driving Forces, let’s look at six categories of Motivators. Then, break these into two sub-categories of Driving Forces. Review the categories and their sub-categories below. Then ask yourself…
People who are driven by utilizing past experiences, intuition and seeking specific knowledge when necessary.
Driven by opportunities to learn, acquire knowledge and the discovery of truth.
Driven by completing tasks for the greater good, with little expectation of personal return.
Driven by practical results, maximizing both efficiency and returns for their investments of time, talent, energy and resources.
Driven by the functionality and objectivity of their surroundings.
Driven by the experience, subjective viewpoints and balance in their surroundings.
Driven to assist others for a specific purpose, not just for the sake of being helpful or supportive.
Driven to assist others for the satisfaction of being helpful or supportive.
Driven by being in a supporting role and contributing with little need for individual recognition.
Driven by status, recognition and control over personal freedom.
Driven by new ideas, methods and opportunities that fall outside a defined system for living.
Driven by traditional approaches, proven methods and a defined system for living.
Each participant receives:
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