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As a coach, part of my role is to help others to discover and overcome their limiting beliefs that prevent them from being as effective as they’d like. It’s ironic that limiting beliefs can be an obstacle to even discussing the potential for higher levels of success and achievement.
How many of these misconceptions do you have?
One common misconception is that executive coaching is only for individuals who are struggling or underperforming. In reality, coaching can be beneficial for anyone looking to develop their skills, reach their potential, and enhance their performance. Like anyone else, high achievers are often their own worst enemies. And we can all benefit from discovering what’s really getting in our way. We can all benefit from developing our 3 C’s of Success and enhancing our clarity, confidence and commitment.

Some people might think that executive coaching will provide a quick fix to their problems. However, real change takes time and effort, and coaching is about providing support and guidance over the long term.
The reality is that positive behavior change, high level executive skills development and mindset development take time.
Some individuals might think that executive coaching is too expensive. While it’s true that coaching can be an investment, it’s also important to consider the value and return on investment that coaching can provide in terms of improved performance, productivity, and job satisfaction.
Simply stated:
If you executive coaching as an expense to be held down, you probably shouldn’t do it. Conversely, of you view it as an investment with the potential to returns of 3x to 10x, you can avoid being penny wise and dollar foolish and explore your potential returns on investment.
There’s a misconception that once you hire an executive coach, they will do all the work for you. In reality, coaching is a collaborative process that requires effort and commitment from the individual being coached.
As with a Personal Trainer, your coach can not do your pushups for you. Leaders being coached need to be engaged and committed to achieve their desired outcomes.
While the term “executive coaching” might suggest that it’s only for high-level executives, in reality, coaching can be beneficial for individuals at all levels of an organization.

For leaders trying to go it alone, any or all of these examples could be hazardous to your professional growth.
What limiting beliefs prevent you from reaping the potential benefits of working with a coach?
Executive coaching can be an investment that reaps great returns for leaders who are committed to their own personal and professional growth.
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