For those in the process of positioning yourself, your product or service, I share this intriguing on-line resource from the Advanced Marketing Institute. This web page allows you to enter your prospective tag line, slogan or position statement in 20 words or less. The page returns a rating in three emotional marketing categories: Intellectual,Empathetic and Spiritual. Your ideal message should appeal to all three.
In addition, there’s this post on answering the question: What Do You Do?
Tom Lemanski helps accomplished leaders unlock potential, solve complex challenges, and amplify their impact.
Effective leadership is the key to driving meaningful, lasting success in a fast-changing world.
Tom’s focus on innovative strategies and self-awareness creates transformative results for leaders striving for the next level.
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