
A Guy Walked into a Bar...
About 10 years ago I attended an in-person conference with other professional development colleagues. As was typical with these events, there was as much or more value in after hours bar conversations as in the formal sessions. In fact we grew to refer to the bar as The Knowledge Center.
One night in The Knowledge Center, Doug, (a senior colleague) approached me with an offer to collaborate with him to develop content for radio commercials for his business. Media folks are notorious for bartering with air time. So Doug needed to create content for his new found commercial time. He offered me a lower than market hourly rate justified by the idea that I would also gain from our collaboration.
