Cultural Effects of a Risk Averse Work Environment
What Happens When You Discourage Failures?
I believe that discouraging failures discourages innovation. It’s the by-product of a risk averse culture.
And if you can believe the assertions of myself and Peter Drucker, discouraging failure hinders one of the two things that make money: innovation and marketing..
What happens to your organizations ability to innovate and grow when risk aversion and fear of failure prevail?
“There are only two things in a business that make money – innovation and marketing, everything else is cost.”
– Peter Drucker





