When was the last time you washed your rental car?If you have EVER washed your rental car, you might be the first. Nobody does it. I’m not talking about you 3-year leased car, but your 3-day rental.
You might take meticulous care of their own vehicle to the point of cleaning the tires. Why wouldn’t you give similar care to a rental car? We know the simple, four-word reason.
And if you don’t own it, why should you care?
Whether you’re talking about a new strategy, your PowerPoint presentation or going to a different restaurant, there must be a transfer of ownership for your ideas take flight. If you can’t get your target audience to own it, you might as well be waiting for them to wash their rented cars.
What Happens When You ASSUME Ownership?If you’re like me, you probably had a boss who challenged your use of the word ASSUME by sharing the acronym for making an ass out of you and me. And if you’re like me, you bought the idea right away. After all, who wants to take the chance of making either your boss or yourself look like an ass.
Since No one washes a rental car and no one wants to intentionally look like an ass, is it fair to assume that you want others to own your great ideas instead of simply renting them?
It’s even more important to assure transfer ownership of your ideas. Unlike apartments, you can’t collect a damage deposit in advance. Renters may or may not damage your ideas. But if you assume that others own them simply because you shared, you need to lower your expectations.
Tom’s Top Two Tactics To Transfer Thoughts from Rented to OwnedOwnership is about the emotion of caring. People don’t automatically come with a push button to makes them suddenly care about your idea and agree with you. Or do they?
Regular readers of SMART Leadership and recent clients of ours should have at least a clue about two tactics. But as we like to say, spaced repetition of key concepts is a useful learning tool.
These two tactics are simply stated. But simple does not mean easy. If it were easy, Hertz, Avis and the rest would have us washing their cars for them.
Photo Source for Dirty Car: Flickr Creative Commons
Tom Lemanski helps accomplished leaders unlock potential, solve complex challenges, and amplify their impact.
Effective leadership is the key to driving meaningful, lasting success in a fast-changing world.
Tom’s focus on innovative strategies and self-awareness creates transformative results for leaders striving for the next level.
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