The Top Five Most Popular Leadership Breakthroughs Articles of 2015
We all like to pursue things that are “new”. In fact, new is what advertising copywriters’ call a power word. You’ll notice how frequently it appears in advertising headlines, email subject lines, radio/TV ads and more.
There are times when our not-so-new stuff is still really good and warrants promoting and/or sharing. Here’s my favorite case study. The major TV networks nearly never run original, prime-time programming during the summer months. Hence the term; Summer Reruns. Years ago, NBC came up with a brilliant slogan to promote watching their summer prime time line-up.If you haven’t seen it before, it’s NEW to you.
NBC thereby changed the perception of their programming from dated re-runs to personally new.
As you review the Top Five Posts list above, and ask yourself: Is there some new breakthrough idea there for me? Or if you have seen it before; Is there something I missed?
We all pursue things new and popular. And we hate the idea of missing out.
In either case, I encourage your enjoyment and your enlightenment! As you review the Top 5 Posts list above, you will know that they are the most popular of the year. And if you haven’t seen them before, they’re new to you.
Tom Lemanski helps accomplished leaders unlock potential, solve complex challenges, and amplify their impact.
Effective leadership is the key to driving meaningful, lasting success in a fast-changing world.
Tom’s focus on innovative strategies and self-awareness creates transformative results for leaders striving for the next level.
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